The campaign was devised by So Bang and produced by Scope digitale for Adopt Parfums.

Adopt Parfums decided to launch its first large-scale advertising campaign to affirm its unique, accessible positioning, created exclusively with French products and by French noses.

This campaign embodies the brand's distinctive positioning in relation to the more traditional offerings from the world of perfumery. This break is reflected in the campaign slogan: "The French Fragance Revolution".

The press campaign was shot by Sadi Yildiz of StudiPollo, and the TV/digital campaign was directed by Virgile Ferragut.