D.A is an artist interview project hosted by journalist Narjes Bahhar (head of editorial at Deezer).
She welcomes artists from all backgrounds to her studio to talk about "cold" news, the albums that made them famous or have a special place in their hearts. The videos are published twice a month on Youtube and clips are regularly posted on TikTok and Instagram.
The challenge of our work was to create an identity as well as a brand and content strategy in line with the project's universe. The aim of this identity is to be evolutive so as to be able to evolve with D.A's ambitions, which consist in becoming a leading reference in the artist interview format, as well as a privileged platform for expression for all the actors of the music world.
The project below is the version proposed by the studio and not the one chosen for exploitation.
Works
Logo
Visual identity
Colour & typographic code
Brand and content strategy
Motion and packaging
Business cards
Merchandising
Backstage photos by StudioPollo
Photos of the artists and videos
interviews by Milkshoot
Le logo
The name of the project is simple and short, so the design had to be impactful, unique and recognisable.
Artistic direction is a creative process that involves conceiving and overseeing the visual appearance of a project, coordinating its various artistic elements to create a coherent and captivating visual experience.
To blend form and content, it was important to create a logo that would assert itself. That's why we chose an identifiable and impactful font. The solid and unstructured lines are strong, the claw in the A gives the whole thing character, and the oval dot adds its own distinctive touch.
Un système multi D.A
Le système graphique combine le logo à différentes couleurs et traitements (matière ou travail graphique). Cela permet d’obtenir une modularité qui permet de toujours s’adapter aux différents univers propres à chacun des artistes invités, mais aussi la possibilité de réaliser plus tard un contenu à visée plus éditoriale.
Backstages des interviews
