We were approached by the entrepreneur Belhassen Bouteraa about this very special project. The food industry is a sector that seems to be closed off on all sides, which makes the task of developing a branding concept for a company whose aim is to sell a unique, alternative product all the more exciting. Terre de Datte is certainly on the market of alternatives to white sugars, like honey and agave syrup, but it is also bringing back into modern cuisine a traditional culinary product that dates back to the time immemorial.

For this project, our first task was to come up with a name and a slogan that would be perfectly suited to the product and its future by-products. We also designed the brand's visual identity, as well as the wording that will appear on all future packaging.