Sharing, creating and excelling.

Morgane Fierce is a private chef specialising in the creation of artistic universes centred around dishes from French and Italian gastronomy.

Our client's business could be summed up by the following phrase: "Because a real dinner is first and foremost the art of muting the noises of everyday life, it's an artistic pause in time, an intimate and unique moment to share with each other."

Our client's unique story, personality and multidisciplinary expertise led us to create a bespoke naming, branding and strategy.

The name for this project was created by combining the chef's culinary style with her history, her art of living and what she considers to be her art dinatoire.

We drew on the chef's Ivorian roots to find a word that sums up her philosophy: "Dinie", which means "life". L'Art Dinie, the art of living, is an ideal name to define an experience that is not just about taste, but also about being a moment out of time. An unforgettable meal.

The branding strategy revolves around the creation of a unique and luxurious identity, as well as an advanced social media strategy. The website will be launched by the end of 2024.